Maybe you heard about the controversial add of Gilitte about the best a men can be, it is a hit on youtube 15 million hits in 1 day!
Based on the Metoo# and how men should start changing
As they write on their site
"turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.
My objective to contribute to this message for 2019 is finishing my book, "how men and women do fit" what is about how with the knowledge of our three brains men and woman can understand each other much better, and we can skip the idea that we are from different worlds and therefor do not understand eachother. that we can learn easily to bypass arguments, and much more important get rid of the stereotyping of masculine or feminine energy or traits. Becasue we are all the same only different programmed.
I am happy that change is on his way, let's make this qworld a better place :-)
When you like to read the first 2 chapters for free please send me an email. EMAIL for first 2 chapters
Let's make 2019 an amazing year and looking forward to hearing from you.
Chris Sneijders